It is Supervalu's goal to meet the needs
of all our customers. To accomplish this goal, Supervalu has developed
a three tiered approach for marketing Store Brands products.
National Brand Equivalent - These Store
Brand products provide a full array of items in Flavorite, Cub Foods,
Richfood and Shop'n Save labels. Products under these labels cross
many categories throughout the store and allow customers to purchase
quality products at measurable savings to the comparable National
Entry Level Price Point - These Store
Brand products provide customers with "good" quality products in
a limited number of commodity items. Under the Shoppers Value label,
these products give the price conscious customers a value alternative
to the regional or local brands.
Alternative Brands - These Store Brands
products will appeal to the consumer looking for exceptional or
unique quality not offered in the other tiers.
To find out more about Supervalu Store
Brand products and where to purchase them at a location near you
click "Locations" below.